The history of Fazenda Margarida is deeply connected to Lapinha Spa, one of the most renowned medical spas in Brazil with over 50 years of history. Located within the spa itself, the farm supplies organic products, initially only to the spa, but over time also to several restaurants in the Curitiba region. In 2020, the farm expanded its business, selling its products in supermarkets and organic food fairs. To support this expansion, the farm needed its own brand that would stand out on the shelves and be separate from the Lapinha brand, but that would still convey the essence of its name.
The premise was to represent a daisy without being something common or predictable. The brand and typography were created to connect with the world of healthy eating, while the illustrations and colors convey a cheerful and relaxed energy. Fazenda Margarida's distinctive and authentic brand allows it to stand out in any environment, from supermarket shelves to organic produce fairs, while remaining true to its organic and sustainable essence.
