In Italian, Gáudio means joy and that is all that one feels when tasting the brand’s artisanal ice creams. With the intention of creating a festive and cheerful brand, without appearing childish, the guideline was established. The logo was designed with the idea of representing a creamy and tasty ice cream, while the chosen colors convey the joy of the brand. The composition of the label integrates all the principles of the brand, resulting in a unique and attractive visual identity.
