Iacubo

Iacubo is a live marketing agency based in São Paulo. The clients’ request was for the brand to have a strong presence, but with a timeless design that could convey the versatility of the projects they execute. The goal was to amplify the potential of the clients served by Iacubo, creating a visual identity that was both striking and long-lasting.
Kinside is a new benefits company bringing a modernized approach to child care. They make finding child care a cinch by providing a nationwide network of daycares and preschools to working parents. When Kinside approached me, they had already started to have some massive wins: they completed Y-Combinator, had major positive responses from parents in beta groups which, in turn, made for a successful first financing round. But their brand wasn’t working for them; it felt generic, lacked personality, and wasn’t reflecting who they wanted to be as a company. I worked closely with the Kinside founders to position them strategically and develop their visual and tonal brand identity. I aimed to make sure that their identity stood out among the rest with bright colors, energetic photography by Diane Villadsen, and real moments that capture being a working parent.

Shall we work together?

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