São Paulo Tech Week (SPTW) is an event for connections, technology and business innovation in Latin America, with the aim of bringing together content and trends in the area of development and innovation in the city of São Paulo and the Latin American ecosystem through an innovative and dynamic format. The concepts of innovation and connections were the starting point for the development of the visual identity and website. The exclusive typography translates the brand with legibility and freshness. The combination of color palettes, typography and graphics encompasses the brand's values.
